Virtue Hydrating Recovery Hair Care Shampoo for Dry Damaged & Colored Hair, 17 oz

KEY INGREDIENTS • Alpha Keratin 60ku®: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. • Hydro Qna: This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine. • Baobab Sd Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair. • Grapefruit ext: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine. KEY CLAIMS: • 97% of women said their hair felt softer after just one use.* • 97% of women felt their hair was less damaged.* • 91% of women felt their hair was more manageable.* *Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses). A luxurious, lathering shampoo with a clean but hydrating finish.